Chateau Margaux Barrel Room | Bordeaux 2018 En Primeurs

Fine Wine Lifecycle

Understanding and being able to proactively capitalise on the wheel of life is why we know Investing in Fine Wine works. Knowing what’s going on and where each wine fits into theses stages means we know exactly when to buy and sell to maximise your investment.

Fine Wine Lifecycle stages –

En Primeur and Initial Release  | 0 – 2yrs

  • For ‘En Primeur’ releases the wines are tasted and sold before they are bottled. Wines are available on the market, scored and assessed. There is a cost benefit of getting in early.
  • Some Estates and Wine Regions don’t take part in the ‘En Primeur’ system., instead they release their wines at an initial physical release price once.
  • En Primeur and young Fine Wines are often intended to age in the bottle before drinking, likely for many years.
  • Wines are usually bought by traders, private collectors and investors.
  • Many bottles are re-tasted and reassessed once bottled and then begin the process to leave the wineries. This is often a good time to assess any early investments, which is important in this stage fine wine lifecycle.
  • The wines for investment are aged ‘In-Bond’ and stored professionally. ‘In-Bond’ means you don’t have to pay Customs Duty or VAT.

Secondary Market | 5 – 10yrs.

  • Wines approach their drinking age and may be available for general sale through wine merchants and traditional retailers.
  • The supply and demand effect of wine is altered when people start to drink them. As supply diminishes, the wines become rarer and the value often increases.
  • The value of the wine usually peaks, meaning selling the wine at the right time is key to maximising your investment.
  • Factors that can influence value during this time are varied and often from within the wine world, such as updated Critics’ scores, consumer reviews and currency markets.
  • Wines stored ‘In-Bond’ start to become rarer as people begin to store the wines at home or drink them

Mature Wines | 10yrs and over

  • Once the wine has reached its perceived maturity and is well within its drinking window, supply diminishes even further.
  • The wines are usually purchased by restaurants and hotels, Fine Wine drinkers and collectors. These consumers are generally less interested in the investment value of the wines.
  • Wine values can increase with scarcity and desirability to collectors and consumers.
  • Lesser known wines and lower quality vintages will begin to decrease in value.
  • The investment potential in these wines is very difficult to predict and we will only buy mature wines on your behalf as a small percentage of your portfolio.

GEt in touch with us

Interested in Investing in Fine Wine with us?

You can email or call +44 (0)1502 676110.

We’ll talk you through an initial consultation, whether investing as a business or as an individual, we can find the right level of investment for your budget. You are always welcome to come and visit us at our office on the Suffolk Coast, near Southwold.